BIMA Blog

Tag: 'Social Media'

The following posts have the tag 'Social Media' assigned to them.

• Jumping on the bandwagon – Skittles

  Posted by Katie Streten on March 3, 2009

  I thought this was an apt title for this post because a) it’s about Skittles jumping on the Twitter bandwagon and b) I’m jumping on the “Skittles and Twitter” bandwagon myself (but hopefully bringing more value).
  In the last 2 days there has been much chatter about the fact that Skittles made the mainpage of
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• Brands working with social media

  Posted by Rebecca Caroe on October 7, 2008

  If your agency works with one of the 237 brands on this list, they are using social media marketing for some of their brand communications.
  Under each brand name it categorises what social media marketing they are using and links to their site(s). Handy!
  There are mostly American brands on there but the things they are
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• The Best Digital Online Campaign – What’s your favourite?

  Posted by Mirage Islam on October 4, 2008

  Whether its branded content, branded utility or even CSR going green, increasingly the Internet is allowing agencies and their brands to reach out in more innovative ways. I’m talking about a refreshing approach to using the technology available to push the boundaries and change the way consumers react and behave towards brands. Campaigns such as
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• Facebook, MySpace and Blyk

  Posted by Alastair Duncan on June 20, 2008

  I was fortunate enough to host a panel discussion as the Cannes festival with Facebook, MySpace, Blyk (the mobile service) and Intel on the topic of Can Brands be Friends?
  It’s relevant to the BIMA community since the space is shaping up into a very interesting landscape from an advertising, monetisation and application development perspective, and
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• Old Media Still Needs to Get Over its Control Issues

  Posted by admin on May 26, 2008

  I read a great post on TechCrunch and thought it was worth sharing here. In short, old media people say that to succeed on the Web, they should stop trying to control the message or the audience. People who get this, don’t talk about it – it’s already assumed. I agree 100%.
  Read the full post.

• What MyBlogLog is and why I’ve reinstalled the widget

  Posted by admin on May 9, 2008

  Apologies for cross-posting from my personal blog, fortunately there’s only a small overlap of readers on both. I wrote a post a few weeks ago, complaining about Yahoo!’s stupid integrated registration system. I was so pissed off with the login process I decided to can my use of MyBlogLog and Upcoming. Fortunately I’ve never had
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• Would you like to handle BIMA’s PR?

  Posted by admin on May 7, 2008

  Would you like to work with the UK’s longest established association to represent the interests of the interactive industry? If yes, we’d love to hear from you, via, twitter.
  You’ve gotta embrace social media tools, techniques and importantly, communities, before you can even think about taking on BIMA’s public relations. So, please make sure you’re on
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• Journos not twittering enough

  Posted by admin on April 11, 2008

  I wrote a post a while back on my personal blog, highlighting the lack of journalists on Twitter. Today, thanks to Marie Boran (AKA PixieVonDust), I read with great interest that Charles Cooper from CNET is of the same opinion. Charles goes as far as to say
  Out of curiosity, I drew up a list of
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• AOL buys Bebo

  Posted by Alastair Duncan on March 14, 2008

  Mark Zuckerberg has been mentioned a few times on this blog. As a genuine Generation Y guy, his stated philosophy is to connect the world, and is using the investments he gets to fund the chunky server farms needed to support the more than 67 million users on Facebook to continue to connect the world.
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• A summary of Mark Zuckerberg’s interviews at SXSW

  Posted by admin on March 11, 2008

  The most interesting conversation to come out of SXSW for me was Sarah Lacy’s unfortunate interview with Mark Zuckerberg. Paul Carr (by the way, welcome to Twitter Paul!) captured the moment succinctly
  Sarah Lacy (SL): “Thank you – thank you all so much. Now let’s hear it for this guy – Mark Zuckerberg everyone! So,
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