BIMA Blog

BIMA Blog

Tag: 'Social Media'

The following posts have the tag 'Social Media' assigned to them.

  • How can you maintain privacy online?

    Posted by on September 16, 2016

      It is getting increasingly difficult to shield your personal data online. Firms are now utilising your personal settings to monitor your preferences, interests and even your current location. Social media platforms like Facebook encourage you to share personal information such as your birthday, place of work and even your political beliefs. Within this environment,
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  • How has Google implemented the right to be forgotten?

    Posted by on May 31, 2016

    In May 2014, the EU Court of Justice handed down a ruling which required Google to introduce a ‘right to be forgotten’ for European search engine users. Two years have now passed since this landmark ruling, so how has Google implemented the right to be forgotten? Right to be forgotten The right to be forgotten
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  • How to measure social media success

    Posted by on April 20, 2016

      When sharing content through social channels, or promoting your products or services, attribution to specific platforms can be difficult. This is where custom URLs come in.   GOOGLE’S URL BUILDER Though later we’ll discuss the necessary terms to build your own URL for campaign monitoring – in order to clarify the various terms, Google
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  • New Business|Past, Present and Future

    Posted by on October 28, 2015

    The Past Ah, the good old days. Where do I start? I remember 20 years ago sat next to the CEO at a well-known publishing company. It was my first really grown-up new business role and I was learning from my boss like a sponge. We produced some pretty beautiful magazines, as we were already a consumer publisher
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  • USP’s – Do We Need Them?

    Posted by on June 24, 2015

    Marketing acronyms/buzzwords are becoming a bit of a laughing stock and there was even a game of ‘Buzzword Bingo’ at the Social Media World Forum a couple of weeks ago. One that has (unfortunately) stood the test of time is USP – Unique Selling Point/proposition. So many companies (new and existing) think it’s the be
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  • Registration, Guest Checkout Or Social Login?

    Posted by on April 1, 2015

    When it comes to the checkout, it can be difficult to know which login options to offer the user. Do you just choose one and commit to it fully? Do you throw all three at the consumer and hope that one will appeal?   There are merits and downsides to each option so there is
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  • What developers do (and don’t do)!

    Posted by on March 16, 2015

    A common mistake clients make is thinking the company that builds their website will also do everything else web related for them as well. Whether it be the SEO, web marketing, testing or content editing – and whilst a lot of web based jobs overlap there are clear roles that we should be aware of
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  • Don’t Be Shy | How to use social to aid business development.

    Posted by on January 26, 2015

    The role of social media in business development is often the elephant in the room. The reason in my opinion, is because people don’t know how to use it to their advantage. As is often the case in life, if we don’t understand something fully we shy away from it. When I say social, in
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  • Keeping up with the ever-changing world of organic search (SEO)

    Posted by on April 15, 2014

    Ah, organic search. It’s kept us on the edge of our seats since the first named update, Boston, in 2002. Later came algorithms such as Cassandra, Caffeine, Florida, Bourbon and Brandy which, to anyone who’s been in the industry long enough, are more than a random concoction of names, cities and alcoholic beverages – they changed the face of organic search forever.

  • Inbound Marketing: 3 reasons to join the Revolution

    Posted by on February 26, 2014

    Matt Bullas, leading search expert and founder and CEO of Click Consult, an award-winning digital agency with a focus on search marketing, has predicted that inbound marketing will revolutionise digital marketing in 2014 and beyond. Inbound marketing involves helping potential clients find a brand by using various forms of pull marketing, such as blogs, guides,
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Recent Comments

  • Free Range Web: Looks like a great night was had by all. Congratulations to you and your team
  • Lucy Hastings: I have been following your teams progress and I must say I am impressed. Lots of luck to you.
  • Lauren Goodenough: Fab night guys! thanks to you all at BIMA and al of the sponsors too! Next year if Despark are...
  • Philip Tommy: This is a very useful article for people working in the web design and web development field.I would...
  • Ad Republic: Is this get together taking place again in 2016 Nadine?