Comments on: The Elevation of Email http://blog.bima.co.uk/the-elevation-of-email/ BIMA's weblog Fri, 21 Nov 2008 02:59:04 +0000 http://wordpress.org/?v=2.6.3 By: Rebecca Caroe http://blog.bima.co.uk/the-elevation-of-email/#comment-6675 Rebecca Caroe Sun, 07 Oct 2007 16:27:52 +0000 http://blog.bima.co.uk/the-elevation-of-email/#comment-6675 Felix, I know the book you refer to, it was Don Peppers and Martha Rogers 1to1 Marketing. I used to work for them and you are right, the ability to take a database to a 'segment of one' and to "treat different customers differently" is definitely here. The 1to1 future is here. BUT so few agencies are really helping their client brands to actually DO it. How many of us have clients who don't take account of previous touchpoints with a customer when planning communications, how many have a single central database with feeds from mobile, web, mail, email, telesales campaign outputs? And sales / frontline staff feedback too? Are you doing it? I would like to see real examples. Rebecca Caroe www.caroe.typepad.com Felix,

I know the book you refer to, it was Don Peppers and Martha Rogers 1to1 Marketing. I used to work for them and you are right, the ability to take a database to a ’segment of one’ and to “treat different customers differently” is definitely here.

The 1to1 future is here. BUT so few agencies are really helping their client brands to actually DO it.

How many of us have clients who don’t take account of previous touchpoints with a customer when planning communications, how many have a single central database with feeds from mobile, web, mail, email, telesales campaign outputs? And sales / frontline staff feedback too?

Are you doing it? I would like to see real examples.

Rebecca Caroe
http://www.caroe.typepad.com

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