We held the inaugural BIMA Award Winners’ Lunch yesterday and had a great time celebrating with our winners, sponsors and media partners.
BIMA’s chair Justin Cooke welcomed guests with his vision of the event, saying: “It’s about giving our winners the platform to tell their stories as well as giving the Awards a long tail. We’re positioning the BIMAs as so much more than just the celebrations on the night.”
And with help from the expert interviewing skills of David Jenkinson at C21 Media the stories flowed. Nathan Guerra, Director of Innovation at AMV BBDO took the opportunity to enthuse about his agency’s Grand Prix winning project for the Metropolitan Police, describing it as one of the most innovative campaigns he has ever worked on, using the iPhone in a way no one had before.
Profero CEO Dale Gall was still on a high from their amazing night at the BIMAs where they scooped up Agency of the Year and the Creativity premium award, as well as four category wins. Dale freely admitted that the BIMAs were a welcome punctuation point after a difficult period for the agency. “2010 was a very tough year for Profero and, I think, for many agencies. It was evolve or die. Some did, some didn’t.”
Monterosa and Endemol’s co-production for Channel 4 was another strong performer at the BIMAs and Simon Brickle of Monterosa said: “We’re absolutely thrilled to be recognised by awards in two categories. The Million Pound Drop Live has defined live 2-Screen play-along as a new entertainment genre, with millions of people participating in a synchronised game experience over the last year.”
We couldn’t let the day end without collaring our agency stars for their predictions for 2012 – some of which are set out below:
“For a lot of companies, 2011 was about learning about the power of social media and how to use it. 2012 will be the year it’s put into practice.” David Gamble, Creative Director of Saint@RKCR/Y&R
“2012 will be about games and gamification. We’re seeing a number of examples of people gamifying their sites… everyone from Photoshop to foursquare.” Matthew Evans, Director of Solid State Group
“For 2012 I’m personally interested in what marketing can learn from games in terms of fun.” Chris Kempt, MD of Kempt Ltd
“2012 will be the year for people who are bold enough to pioneer. People want rich experiences on their devices, they want content they haven’t seen elsewhere. It’s not a question of re-purposing.” Ian Wharton, Creative Director at Zolmo