Check out our video compilation of insights for the year ahead from the UK’s leading award-winning agencies. The video features top tips from the likes of AKQA, AMV BBDO and SapientNitro. Highlights include predictions that 2013 will be the year that:
• Brands must wake up to the need to spend media money to support owned and earned activity in social media
• Digital becomes part of the in-store retail experience
• Pure advertising campaigns are finished; they must instead be experiences that are genuinely useful or interesting
The interviews were filmed in December at a reception for the winners of the BIMA Awards. Each of the featured agencies took home a BIMA in 2012, including Grand Prix winner The Mill for its ‘DBA In Space’ campaign for Red Gate, as well as Agency of the Year, ais London, for its work on the One Direction ‘Save the 1Day’ campaign for Sony Music/SyCo.
You can browse all the winning projects in the Digital Book of the Night.
‘Top tips for 2013’ was produced with support from BIMA Awards sponsors Six Degrees Group, Exhilo, Digital Gurus and Transversal, with filming and video production from the experts at C21 Media and Territory Studio.
The BIMA Awards 2013 will open for entries on 1 May with an earlybird deadline of 14 June. Subscribe for updates at www.bimaawards.com