We’ve asked BIMA Award-winning digital leaders from the likes of AKQA, Channel 4, TH_NK, M&C Saatchi, Grand Visual, WCRS and AMV BBDO to share their insights for the year ahead. Key themes to emerge include the changing nature of client-agency relationships, personalised storytelling and targeted distribution.
Geoff Northcote, General Manager for Business Invention at AKQA, suggests that brands will start to work more closely with start-ups as a source of innovation and disruption, while Emma De La Fosse and Charlie Wilson, Executive Creative Directors at OgilvyOne, point to the need for clients to start restructuring in order to work in a more agile way and deliver real-time marketing.
Personalisation and targeting also feature heavily in the panel’s predictions, with Phil Wilce, Creative Director at TH_NK highlighting the trend for brands to pull APIs from different sources to tell stories which are more targeted and personal. Naomi Martin, Content Manager at AMV BBDO, states that if content is king, distribution will be queen in 2014, emphasising the need for brands to get content to the right people at the right time.
See all the predictions and insights in this short video below.