BIMA Blog

BIMA Blog
Retriever New Business

USP’s – Do We Need Them?

Posted by June 24, 2015
No Comments

Marketing acronyms/buzzwords are becoming a bit of a laughing stock and there was even a game of ‘Buzzword Bingo’ at the Social Media World Forum a couple of weeks ago.

One that has (unfortunately) stood the test of time is USP – Unique Selling Point/proposition.

So many companies (new and existing) think it’s the be all and end all, and a customer won’t buy your product or use your company unless you have one.

WRONG

It doesn’t matter what industry you’re in be it software, marketing or retail, the hygiene factors (and not USP’s) are:

  • Easy to work with
  • Hard working
  • Quality products
  • Competitive pricing

It’s OK not to have a USP

Don’t try and make one up for the sake of it, it won’t work. People/consumers can see through the bull****.

I’m not saying you won’t have a point of difference, or have that little bit of sparkle that means you’re in an advantageous position.

… What we’re trying to say is that if you have to think about what makes you different, then you’re probably not. Again that doesn’t have to be a negative. With so many crowded market places it’s unlikely that you will have a USP unless you’ve invented something or you have something that is proprietary.

In our eyes, and in the eyes of most marketers, customer feedback is of paramount importance and that’s where you will find out why they buy from you. That is often your little bit of sparkle or, your point of difference.

You can still be awesome without a having what most class as a unique selling point.

Retriever New Business
Follow us on Twitter – @RetrieverNewBiz
For more blogs on marketing, sales and training click here

You can see the original post here

Post a Comment

Recent Comments

  • Free Range Web: Looks like a great night was had by all. Congratulations to you and your team
  • Lucy Hastings: I have been following your teams progress and I must say I am impressed. Lots of luck to you.
  • Lauren Goodenough: Fab night guys! thanks to you all at BIMA and al of the sponsors too! Next year if Despark are...
  • Philip Tommy: This is a very useful article for people working in the web design and web development field.I would...
  • Ad Republic: Is this get together taking place again in 2016 Nadine?