Viral: Quality or Quantity?

It’s time for viral to come of age. At this Dialogue we attempt to address the key questions that challenge the industry and cut-through some of the hyperbole in search of some clarity. The event has been posted on the BIMA Web site for over a week and ticket sales are going very well.

The big questions we’ll be asking include

1. Does anyone really know what viral means?
2. What should I expect in terms of results for my viral campaign?
3. What’s more important quality or quantity?

The Panel

Chris Kempt, Founder, Kempt (moderator)
Caroline McGuckian, Media Director, LBi
Jez Jowett, Managing Partner, Agency.com
Jim McNiven, Managing Director, Kerb

Biogs of the speakers

• Date 6th Mar 2008

• Time 18:30 for 18:45 hrs

• Price £39.95 [Buy]

• Member Price £23.50 [Buy]

• Venue The Agency.com Bar

• Address 81 Dean Street London W1