It’s time for viral to come of age. At this Dialogue we attempt to address the key questions that challenge the industry and cut-through some of the hyperbole in search of some clarity. The event has been posted on the BIMA Web site for over a week and ticket sales are going very well.
The big questions we’ll be asking include
- Does anyone really know what viral means?
- What should I expect in terms of results for my viral campaign?
- What’s more important quality or quantity?
The Panel
Chris Kempt, Founder, Kempt (moderator)
Caroline McGuckian, Media Director, LBi
Jez Jowett, Managing Partner, Agency.com
Jim McNiven, Managing Director, Kerb
Viral: Quality or Quantity?