BIMA Blog

I’ve been asked this by a few people recently so thought I’d reiterate it here.

Every month, BIMA and Internet People, host an exclusive event called Top Cats. The goal of the event is to forge stronger ties and greater collaboration between the Internet start up, mobile, interactive marketing, TV and advertising communities.

There are no formalities apart from a short introduction to the evening and we don’t have speakers. It’s an informal gathering of likeminded people, many of whom end up collaborating on very interesting projects.

Who qualifies to be a Top Cat?

Top Cats is attended by top level executive, senior decision makers, investors and reporters.

• Established Agencies = Founder/CEO/Chai
• Technology Providers & Brands (big companies such as Microsoft and the BBC) = Director/Head or other senior decision maker
• Startups = Founder/CEO/Chair + secured VC funding or have a seriously good track record
• Other = Publishers, Editors, Authors, TV Personalities, Establish Journalists, you get the picture…

The entry criterion is quite strict. This isn’t to alienate non-Top Cats, it’s just one way in which we can deliver different types of events that are relevant to different people. If you feel you meet the criterion above, please get in touch by email janice.cable@bima.co.uk

The next gathering of our Top Cats is May 1st. Sponsored by Microsoft (for the second time!) and hosted at One Alfred Place Private members club in London. I had lunch with the Chief Executive during the week – the venue is second to none and the food was delicious.

Here are some names to give you a taste for ‘who’s who’.

1. Alastair Duncan, CEO, mrm Worldwide
2. Alexis d’Amecourt, Head of New Media, 19 Entertainment
3. Amanda Lorenzani, Head of UK Portal, Excite
4. Andrew Shorten, EMEA Platform Evangelist, Adobe
5. Angela Kirkham, Publishing Manager, O2
6. Avid Larizadeh, Associate, Accel Partners
7. Ben Luckett, Head of E-commerce, British Gas
8. Carl Taylor, Director of Applications & Services, Hutchinson Whampoa
9. Charles Billot, Marketing Director, Soup
10. Chris Wood, CEO, Top Table
11. Craig Hill, Founder / Chairman, Digital Outlook
12. David Soskin, CEO, Cheapflights
13. Daniel Appelquist, Senior Technology Strategist, Vodafone Group
14. Dennis Greene, Head of E-business, Royal Mail
15. Daniele Fiandaca, COO, Profero
16. Dr Charles Wiles, Product Manager, Google
17. Felix Velarde, Founder, Underwired
18. Hugh MacLeod, Professional Blogger
19. Jemima Kiss , New Media Reporter, Media Guardian
20. Justin Champney, Head of Brand Innovation EMEA, McCann Worldwide

Hosts

(Me) Paul Walsh, Chair, BIMA & Founder/CEO, Segala
Robert Loch, Founder, Internet People & Founder, Recommendbox.com

Sponsorship Opportunity

The Top Cats event is made possible by sponsorship.

Sponsors of the event receive:

• Brand promote on the invitation email, sent to more than 450 top people from London’s interactive sector.
• Inclusion in the reminder email for the event.
• The option to have marketing material at the event.
• Option to recommend people for the invitation list
• The option to give a two-minute ‘word from our sponsor’ talk at the event.

We’ve never had any trouble attracting sponsorship and we might have two secured for June and July already (unconfirmed). That said, we don’t like to make assumptions and would love to hear from you if you’re interested in becoming a sponsor. We’re considering an unusual event for June which may require a few sponsors to come together.

To learn more about sponsorship please email me Paul@segala.com