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2 Comments so far
December 11 2008
I agree that the beauty of the Matterbox is in receiving something tangible, that you can pick up and play with in the offline world.
I wasn’t however, aware that these were targeted? It seems like we had pretty much the same box, it might be interesting to compare notes!
Those I’ve spoken to about their boxes have had the same contents as me, but maybe that says something about the similarity of the preferences within my network.
As far as I’m aware, this was the first mail-out, so perhaps the variation of brands involved was limited this time around and the boxes will become more diverse as time goes on.
January 6 2009
Ah well maybe I was attributing them more discernment than they were due! Or perhaps they just didn’t like my mate…
I think the boxes will become more diverse but what is interesting is that there was a pilot mailout earlier last year and a couple of the brands from the pilot were in this most recent mailout - which suggests to me that the idea works for brands.
Looking forward to my next.