Sophie Bampton

Why Work Wins – a masterclass from BIMA Award winners and judges

Posted by January 26, 2017
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What does it take to elevate your work to new heights, delight those using it and scoop up multiple gongs along the way?

Tuesday 24th January saw us joining forces once again with Creative Equals to bring you another of our popular masterclasses on creativity, this time looking at “Why work wins”.

Together we lifted the lid on some of last year’s BIMA Award winning work, with judges and practitioners discussing how to create work that’s guaranteed to wow the jury.



Projects and speakers:

Project: Rise Philippines by AKQA for Nike
Judge: Charlie Smith, Client Services Director, R/GA
Practitioner: Duan Evans, Executive Creative Director at AKQA

Project: Mumsnet Pregnancy Tracker by DigitasLBi for Mumsnet
Judge: Jessica Rowley, Managing Director of Techdept
Practitioner: Helen Fuchs, Executive Creative Director at DigitasLBi

Project: Looking for You by OgilvyOne for Battersea Dogs & Cats Home
Judge: Jim Coleman, UK CEO at We Are Social
Practitioner: Charlie Wilson, Chief Creative Officer at OgilvyOne Worldwide

Project: Love at First Taste by MullenLowe London for Knorr
Judge: Catherine Flynn, Global Head of Marketing at Facebook
Practitioner: Tom Hudson, Global Creative Director at MullenLowe

Photo 24-01-2017, 19 25 28


Relive the event and watch our speakers in all their glory…

So what does that mean for those entering the BIMA Awards 2017?

2017 brings an evolution to the BIMA Awards. Nadya Powell, Founder of Innovation Disorder and BIMA Exec, introduced us to the exciting changes (check in at 01:20 to hear for yourself).

Photo 24-01-2017, 19 08 12

Huge thank you goes out to our partner Creative Equals and to We Are Social for hosting.

Entries to the BIMA Awards 2017 open on 1 March. Head over to for more information and sign yourself up to our mailing list receive all the BIMA Awards goss.

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Recent Comments

  • Free Range Web: Looks like a great night was had by all. Congratulations to you and your team
  • Lucy Hastings: I have been following your teams progress and I must say I am impressed. Lots of luck to you.
  • Lauren Goodenough: Fab night guys! thanks to you all at BIMA and al of the sponsors too! Next year if Despark are...
  • Philip Tommy: This is a very useful article for people working in the web design and web development field.I would...
  • Ad Republic: Is this get together taking place again in 2016 Nadine?